Secret Care is a female health nutritions brand of Uni-President that has been on the market for 4 years. We were asked by Uni-Presdient to redesign the look of the brand, keeping the feminine feel of the brand yet making it more modern and intimate at the same time. As with all brand re-designs, the real challenge lies in striking the perfect balance between changing enough to present a fresh new look, yet not so much that return users no longer recognizes it. With the support of the Uni-President team, we think we did just that.