Siraya National Scenic Area
  • The Siraya National Scenic Area is Taiwan's 13th's Nation Scenic Area Administration, located at the crossroads of Tainan County's Jianan Plain and the western mountains, with it's  great varieties of different landforms, creating a landscape that includes natural waterfalls and cliff-side springs. The Siraya National Scenic Area is brimming with Aboriginal culture, boasting some of the most well preserved traditional culture, celebrations, and faith. The Siraya people are an Aboriginal tribe that once occupied the plains in the Tainan area, living a simple agricultural life in a matriarchal society. 

    We begun working with The Siraya NSA Administration in 2009, first creating the Siraya NSA logo, followed by establishing the CIS system, and designing various touch points (such as Greeting Cards, Notebooks, Picture Frames and other printed materials) for the Siraya NSA. We also executed Siraya NSA's 2010 Annual Event Campaign, communicating the Siraya brand experience also through event implementation.

    西拉雅為台灣交通部觀光局西拉雅國家風景區第13國管理處，轄區橫跨了大半的嘉南平原，由於幅員遼闊，西拉雅擁有各種不同的自然生態，包含水壩，溫泉等， 西拉雅也是台灣平埔族的一支，當時西拉雅人就居住在現在西拉雅國家風景區一帶，過著簡單的母系農業生活。因此西拉雅也 保存了最古老的傳統文化，祭典儀式，以及信仰等。

    好點子自2009年開始與西拉雅合作，重新設計了西拉雅的風景區與管理處識別LOGO，接著建立出西拉雅識別的CIS系統規範，並將CIS系統設定延伸到了許多接觸點的設計（如賀年卡，旅人手札，相框，以及許多文宣品）。好點子也執行了2010年的年度活動行銷計畫，也在活動中，溝通著一致的西拉雅品牌經驗。
Description
Public Sector Branding for National Scenic Area
Fields
Branding, Design, Multimedia
Date
2011