Starting from suggesting Matthew to lend his own name to the brand, We have been working very intimately with the Matthew's Choice team, to shape the strategy and communication of his brand, from the brand core, through strategy down to various touch point implementation. We are very pleased to see the warm reception Matthew's Choice has received from both the consumer and strategic partners, having been able to play a role in helping Matthew to realize his personal passion. We continue to work with Matthew in the growth and operation of Matthew's Choice, solving together challenges and obstacles as they arrive. 

在建立自己的品牌“馬修嚴選”以前，馬修在台灣最大的食品工作了20年，見證了台灣第一個優酪乳產品的開發，研發的工作讓他累積了寶貴的優格心得，也瞭解了台灣食品產業的運作。成立馬修嚴選的初衷之一，便是生產自己能相信的私房產品，不須受限於現實食品產業大環境的成本控制結構。因此，馬修拜訪了許許多多台灣在地的農業達人，取得最好的新鮮食材，用他長時累積經驗製作出他自己都能深愛的產品，這就是馬修嚴選的由來。

從建議這個品牌取名為“馬修嚴選”開始，好點子一直是馬修在品牌經營上並肩作戰的夥伴，一同建立了品牌的核心價值，上至品牌溝通策略的規劃，下到品牌接觸點的建構。好點子非常開心看到馬修嚴選獲得顧客與策略夥伴的肯定，也很榮幸能參與“馬修嚴選”整個創始過程，協助馬修完成夢想。好點子將與馬修一起成長，一同擬定策略解決所有困境。