Century Old YSTang is a Chinese herbal medicine specialist that is well loved and respected. To meet the lifestyle and needs of a new generation of customers, they began launching herbal plums, combining traditional herbal concoctions with savory plums and other dry fruits. The products were very well received. We were asked to come up with the brand concept and packaging that would speak well to this young generation of users, instead of communicating ancient Chinese traditions, instead it would communicate the healthy benefits and lifestyle that Chinese herbs can offer. The packaging was well received and helped the sales and popularity of the product to greatly increase. 

益生堂是一個相當受喜愛與尊重的百年中藥老字號，為了滿足新一代消費者的生活型態，研發出相當有創意的“中藥蜜餞”，將傳統中藥祕方，加上梅子與水果，創造出一種不但美味又有益健康了新概念產品。益生堂希望我們為這個品牌找到適合的視覺風格。經過許多溝通與討論，我們決定不要採用傳統中藥的感覺溝通中國風或傳統味，而選擇傳達出中藥的健康養生感，因此這個相當受消費者認同的新品牌及包裝就誕生了，我們也很高興聽到益生堂反應新的品牌視覺與包裝促進銷售成長許多。