Hawana
Brand Identity and Mission- Hawana is a 2nd generation shoe maker, instead of continuing to run the family shoe factory, the brothers instead focused on the "craft" of making shoes they themselves would be proud to wear, our task was to transform that passion for good craftsmanship and quality materials into a communicable message.
Hawana是一個由製鞋企業第二代的所創的品牌,不再專著於接單生產,而將長期在產業所累積的深厚經驗,專注在製程工藝及皮革使用,創造出創辦人自己每天都願意穿,而且真正感到驕傲的鞋子,我們的任務就是要採用與消費者生活有關連的方式,有效的將這個執著與熱情傳達出去。 








Brand Website- Video of Founder
Description
communicating craft meets style
Fields
Branding, Design, Multimedia
Date
2011
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