a little about..

Our Approach

We believe passionately in the importance of utilizing creativity and communication to help get an idea across, so you can influence the world. Below are some videos about our approach to do that. 

我們深信使用創意與有效溝通去發揮影響力的重要性,不管是想要賣產品、服務,建立一個改變世界的社會企業,都需要有效的抓緊這個原則,我們從2004就開始在研究這個課題,下面影片記錄了一些我們的想法與做法

Trailer

Once David was invited to speak at a cool church, and they made this awesome video which is a cool trailer about what we do, so we thought we start with this page with it. 

一次David被邀請去一個教會演講,他們做了這支很酷的宣傳片,我們想說就用這部影片來開始這一頁最適合不過了

Why need it? 

In short, the reasons why companies must brand is because customers today demand it, that is because in the evolution of the marketplace, customers have demanded they want more in what they purchase.

為什麼要做品牌?簡單來說,因為今天的消費者要求這些東西。在市場競爭演變的過程裡,消費者今天買一樣東西,絕對不只要那樣東西本身,還要更多額外的附加價值

Why do it?

In 2015, 84% of the value of all the companies in the S&P market index are of intangible asset. Our world is heading from the tangible to the intangible. A smart company needs to know how to accumulate intangible value. 

根據2015年S&P標準普爾500指數的數據,當年指數所有公司總價值裡的84%是無形資產!我們的世界從有形轉資產的操作轉化成無形資產的掌握了,一家聰明的公司需要知道早麽樣建立無形資產來領先市場

How to do it?

A brand is certainly not just a logo, is has a mission, it’s values, a whole belief system, a great brand inspires people to aspire higher, dream for more. 

一個品牌絕對不只是Logo或者是產品、包裝的設計,一個品牌有使命、價值,有它自己的價值主張,文化風格。一個好的品牌讓人想要求進、向上,讓人敢夢想成為…

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