Liouguei Soap

In November 2009, We were approached by the NCKU (National Cheng Kung University) to participate in a Marakot relief project in Liouguei, one of the area hardest hit by the Marakot typhoon in 2009. The project’s goal was to help the local women to produce hand-made soap for sale (before the flood, the women used to pick local farm goods to help support their families).

We were to take charge of the packaging and branding side of the project, beginning with selecting the soap with the “right” look, to putting all the visual elements together to tell the women’s stories. the “hand” was selected as the central theme of this work, because in both harvesting and soap making, it’s with their hand that these women work hard to provide for their families, and in Taiwanese culture, many feel that one’s destiny is recorded on one’s palm print.Once the “hand” concept was decided, it was extended to the design of the packaging and flyers as well as the video which was produced to tell the women’s story in a slideshow documentary like fashion. To help convey the sense of “craft” and quality of the products, we used the calligraphy-style packaging the Japanese often use for products with a heavy emphasis on craft, as it will resonate with many Taiwanese who are drawn to Japanese culture.

莫拉克颱風肆虐台灣之前,六龜的婦女總是靠著自己的雙手摘採農作物為生,但颱風過後,六龜成為受損最嚴重的地區。09年的11月,國立成功大學參與莫拉克颱風後六龜重建計畫的夥伴來拜訪了好點子,提出這個合作計畫,希望能借用好點子的品牌創造能力,協助這些六龜婦女所製作的手工皂可以銷售成功。

在此計畫中,好點子不只負責設計產品的包裝,更重要的是要規劃產品溝通的策略,與適當的消費者族群連結。首先,我們設定出這些手工皂應有的外表,進一步整合了所有視覺元素,以傳達出這些婦女背後的故事。 我們選擇“手”作為這個計畫的核心概念,因為不論是務農或者製作手工皂,都是這雙手撐起了她們的家庭。在台灣文化中,手掌的紋路也同時決定了一個人的命運。

很快的,我們決定以“手”作為主軸,說出這些婦女靠手持家的故事。將其運用在包裝,文宣,並影片之中,好點子還為它取了“手感皂”這個獨特的名字。包裝設計方面,好點子運用日式的書法包裝風格,是為了借用這類行的日本產品中深受許多台灣人喜愛的工藝感。