Macallan Six Pillars Notebook

Macallan six pillars tasting notebook / 麥卡倫品牌「六大支柱」

Macallan is an industry leader in so many key markets around the world because of the company’s refined products and its keen ability to effectively communicate the richness of its heritage and the values of its offering. We were very happy to be able to work with them on the creation of their brand pillars notebook, a travel size tasting notes notebook based on Macallan’s six brand pillars of the spiritual home, the curiously small stills, the finest cut, the exceptional oak casks, the natural colour and the peerless spirit. It was fun working with the Edrington to create the 6 brand pillars illustrations and designing the notebook for a dram we are very fond of.

麥卡倫在世界各地許多威士忌市場都是領先的品牌,這是因為麥卡倫的威士忌品質優良,以及它相當有效的品牌溝通,讓世界各地的酒饕客認識與喜愛它的品牌與產品,同時威士忌愛好者也尊重它的品質與風味。好點子很開心可以為麥卡倫設計品牌「六大支柱」筆記本,一本擁有品嚐筆記功能,好攜帶的經典筆記本設計。在筆記本裡面我們與麥卡倫的台灣愛丁頓團隊共同為這品牌「六大支柱」裡的:「麥卡倫的精神莊園」、「使用斯佩河畔區最小的蒸餾器」、「依古法蒸餾,只取二次蒸餾後16%最精華的酒心」、「使用最頂級橡木桶進行陳年熟成」、「渾然天成的自然顏色」級「百年來的釀酒智慧」品牌支柱來創造插畫,為我們相當喜歡的威士忌品牌創造這樣的作品,真的是一件很享受的事情。

 

cover close-up / 封面特寫

tasting note page / 品嚐筆記頁面