Natural Essence

GIDEA GROUP modernized and cleaned up the Natural Essence logo / 好點子協助品純萃品牌重新定位,當中包括調整品純萃的識別設計,讓它更簡潔與國際化

Natural Essence is an innovative nutritional supplement that takes whole bass fish and using proprietary HPP (high-pressure processing) turns the fish blocks into liquid essence form, which is put through a second high-pressure pasteurization process, preserving all the nutritions in the essence.

Our task was to re-position the brand on the market, in the process streamlining the identity design, redesign the packaging and communicating the special USP (unique selling propositions) for the brand. In the process, working with our sister firm Drii Design, to design a unique drinking vessel for Natural Essence.

品純萃是一個使用HPP超高壓技術創新科技所製作的保健食品,品純萃使用HPP技術將一塊塊的優質的鱸魚高壓萃取,變成液狀態精華,之後透過第二次的高壓殺菌,讓它在冷凍保持的過程中不會失去營養與美味。

好點子的任務,是為品純萃品牌重新做市場定位,透過簡化識別設計、重新設計包裝、重新有效溝通品牌的USP賣點,讓這個創新產品的好處可以有效被提昇出來,在這個過程當中,我們還與姐妹公司「三點水設計」一起開發了製作了一個品純萃專屬的飲用容器,整體提升品牌的質感。

 

包裝重新設計

 

 

品牌官網

 

 

宣傳品/海報設計

 

飲杯設計