qb Chair by JGR

JGR, the original creator of the popular Bungee Chair asked us to assist them in introducing their new qb Chair to the world. Starting with naming, product identity, to the execution of various touch points, we attempted to communicate not just the features and function, but also the stature and frame of mind for the wonderful new product. The Chair of choice for our own offices.

JGR是相當流行的高彈力辦公椅原創者,他們要我們協助溝通新產品qb椅的“好”給世界知道,從命名開始、產品識別、產品視覺與元素,一直到不同接觸點的延伸,不但傳達產品的功能,更重要將它的格調與定位有效高通。為這把好點子辦公室所選用的愛椅做適當的溝通!

 

 

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